How to Create a Human-Centered Approach to Corporate Giving
Tuesday, May 10, 2016
... How to Create a Human-Centered Approach to Corporate Giving ...
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There are two audiences for your CSR story: your fellow employees and the external world. The audiences are different and therefore the strategies and language you use should be different too.
From The Wall Street Journal: more corporations are looking to their own employees to drive philanthropic efforts. Companies are re-focusing their philanthropic dollars to matching-gift a