Giving Voice To Values: Patagonia Activates Its Customers

Tuesday, December 5, 2017

President Trump recently announced reductions in the acreage of protected land in two national monuments in Utah (Bears Ears and Grant Staircase-Escalante).  In an unusually forceful example of a company giving voice to its values, the outdoor-gear manufacturer Patagonia, among others, filed a lawsuit to maintain the monuments’ continued protection.  The company also urged its customers to support nonprofits that safeguard public land and encouraged them to use Twitter to express their opinions (#MonumentalMistake).

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