Tuesday, March 8, 2016
Your giving program strengthens community relationships and helps build corporate reputation – but what impact does it have on your employees? An assistant professor from Notre Dame’s Mendoza’s College of Business analyzed three years of data on the attitudes of 14,000+ employees in 53 offices of a financial services firm, and some of the findings surprised her. “I personally expected the move toward strategic giving to drive less positive employee attitudes. …[but ] it appears that employees are more deeply impacted by making a bigger difference than directing funds to their own causes.”