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According to new research published in the May issue of the American Marketing Association’s Journal of Marketing, front-line employees – e.g.
According to the 2014 Millennial Impact Report by Achieve, well designed policies on giving and volunteering help attract young talent. In a survey of 1,500 employed millennials, about a third of
In a Forbes interview, Eileen Howard Boone, who leads the philanthropic and corporate social responsibility programs for CVS Caremark, describes how the company has worked to better align its phila
In an opinion piece for HuffPost Green, Marc Ross, founder and executive director of Rock the Earth, makes the case for why business can no longer be “just a profit-driven machine.” He cites the e
CFOs are finding that giving away money, time and products to charitable causes is a good way to attract young talent, according to an article in the Wall Street Journal.
Senior management, investors and customers often focus on short-term results when addressing long-term social goals (e.g.
Volunteer and giving opportunities can help companies attract workers in their 20’s and 30’s, a new survey finds.