Investors Looking to Companies for a Longer-Term View

Thursday, September 4, 2014

Senior management, investors and customers often focus on short-term results when addressing long-term social goals (e.g. ensuring access to quality education for tomorrow’s workforce) will create as much value – but farther down the road. Katherine V. Smith, executive director of Boston College’s Center for Corporate Citizenship, argues that corporate citizenship professionals are well positioned to help encourage long-term thinking inside their companies, and offers four things to keep in mind.

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