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Brands that execute their corporate social responsibility marketing efforts well have a better ... consumers, who value brands that work for good. With social responsibility practically an expectation among ... lose out Giving Back and Gaining Fans through Corporate Social Responsibility Marketing ...

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... degree to which a company’s philanthropy signifies good social performance. They found that the existence of a ... was often a false positive for a company's environmental, social and governance (ESG) performance.  Miller explains ... Corporate Philanthropy Can - and Cannot - Tell Us About Social Performance ...

... efforts that corporations put into reporting their social and environmental performance, readership of these ... it. What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report ...

This article argues that corporate social responsibility is important not just for large ... reporting.