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Giving Back and Gaining Fans through Corporate Social Responsibility Marketing

Release Date: 
03/11/2015
Brands that execute their corporate social responsibility marketing efforts well have a better chance of earning the loyalty of prized Millennial consumers, who value brands that work for good. With social responsibility practically an expectation among younger consumers, brands that fail to share their achievements in this arena may lose out
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CSR Programs Are Not The Answer

Release Date: 
03/10/2015
This Forbes blog post argues that CSR programs alone “are not capable of making corporations do what they need to do in order for them to contribute to a sustainably effective world.” It goes on to assert, “Doing the right things and doing them right needs to be part of the fabric of corporations, not an add-on.”
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‘CSR Programs Are Not the Answer’

Release Date: 
03/10/2015
In this thought provoking blog post, a professor of business and the director of the Center for Effective Organizations in USC’s Marshall School of Business argues against CSR programs he describes as “add-ons.” He advocates instead for organizations to design themselves so that they address “the quadruple bottom line of sustainable effective performance” -- performing well financially, socially, environmentally, and in how they impact their employees.
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