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What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report

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Despite the considerable efforts that corporations put into reporting their social and environmental performance, readership of these reports is low. The good news, according to this recent Advertising Age article, is that it is possible to improve the ROI of your annual CSR reporting. Here are three ways to go about it.
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Funding Advocacy

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Abby Levine of Alliance for Justice’s Bolder Advocacy initiative recently visited Pittsburgh for a GWP workshop, joined by Carolyn Duronio, a partner at Reed Smith LLP and a recognized national expert regarding exempt organizations.