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In Times of Corporate Troubles, Altruism Helps

Release Date: 
02/10/2015
Whether it’s banks or oil companies, big corporations rolling out sweeping do-gooder public relations campaigns in response to a scandal seems to be a textbook play. Research shows that undertaking outreach initiatives - specifically ones geared toward the public and not just shareholders - are an effective, if not tangible, way to rebuild trust after a scandal.
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