In The News

Just-Launched Website Lets Ordinary People Give Away Corporations' Money

Release Date:

03/11/2015

Launched this week by EcoMedia, Viewers to Volunteers compiles videos, articles, and other content — all of it underwritten by corporate advertisers — and a complementary mechanism for giving. Starting next month, users will be able to earn points by engaging with the content, such as watching a video and sharing it with friends. They can then "spend" their points by directing a participating corporation to make a charitable donation to a specific nonprofit.

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Audience

Corporate Giving

Topic

Corporate philanthropy/CSR

Giving Back and Gaining Fans through Corporate Social Responsibility Marketing

Release Date:

03/11/2015

Brands that execute their corporate social responsibility marketing efforts well have a better chance of earning the loyalty of prized Millennial consumers, who value brands that work for good. With social responsibility practically an expectation among younger consumers, brands that fail to share their achievements in this arena may lose out