Knowledgebase
The Frey Chair for Family Philanthropy program at the Johnson Center for Philanthropy, and 21/64, a nonprofit consulting practice specializing in next gen and multigenerational strategic philanthropy, have released Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy. This first-of-its-kind research examines the next generation of major donors and studies this crucial group directly through interviews. Study participants were carefully screened to ensure that they are 21 to 40 years old and that fit study criteria to be considered high-capacity donors.