Your generational cohort – Millennial, GenX, Boomer or Mature -- has a lot to do with how and where you give. As reported in the Wall Street Journal, a recent Harris Poll entitled “Money? Time? Blood? What Are Americans Giving?” reveals that nine in 10 respondents did some kind of giving – of money, used clothing, food, blood -- in the past three years. However, some generational differences emerged. While equal percentages of Millennials and Matures felt nonprofits should focus on education, youth/families and human rights, Matures were twice as prioritize medical research and disaster relief. Millennials are also more likely to voice support for shared social responsibility. Almost 30 percent of Millennials (ages 18-37) agree with the statement that “People have a personal responsibility to make the world a better place by being actively involved with various issues and causes.” This compares with 24 percent of Boomers (ages 50-68) and 24 percent of Matures (age 69-plus).