For Consumers, CSR Is Now More Important Than Price

Brands are increasingly taking stands on the key issues of the day, according to a recent report by Clutch, a Washington D.C.-based research and consulting firm. The survey’s overall conclusion is that “People expect more responsibility, action, and accountability from businesses and tend to shop at companies that share their values…it’s important for businesses to demonstrate social responsibility and take stances on current social movements.” In short, consumers are saying that values are now taking precedence over price.