Monday, January 15, 2018
When CEOs take public stands on issues unrelated to the bottom line, does it actually impact public opinion and policies? Aaron K. Chatterji and Michael W. Toffel began studying CEO activism three years ago, and this article from Harvard Business Review looks at their findings on CEOs’ motivations and tactics, which topics are more or less polarizing, and strategic decision-making about whether to speak out and how.