Monday, August 21, 2017
A piece in Harvard Business Review notes that CEOs around the country are taking public stands against white supremacy, racism and violence while calling for tolerance and unity. Some CEOs may feel it’s not their place or time to take such a public stand, but the authors warn that staying silent sends the wrong message to employees, partners and customers. This article outlines three key considerations for crafting corporate messages so leaders stop worrying about what is appropriate and stay true to their values.