Monday, September 12, 2016
The author of this piece in Harvard Business Review contends that businesses should consider Aristotle’s teachings on “virtue ethics” – i.e. organizational attributes like integrity, empathy, conscientiousness, warmth and courage -- to drive CSR strategy. Given the public’s growing skepticism about some CSR activities, she argues that promoting customers’ identification with the company should be foundational – not simply using CSR activities to differentiate one’s business from others.’