Yosemite, Sponsored by Starbucks? National Parks to Start Selling Some Naming Rights

Monday, May 9, 2016

In response to an $11 million backlog in maintenance projects, the National Park Service is looking at corporate naming rights as a new opportunity to expand philanthropy and grow donors.  Additional changes proposed include logo recognition, park building development and companies earmarking gifts for recurring park expenses. A ban on donor advertising within the park would remain in place. 

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