Why CEOs Are Still Missing The Point On Social Impact

In Fast Company, Phillip Haid notes the results of a new survey by Chief Executive magazine, which found many CEOs to be more focused on sales than on social issues.  Haid argues that these CEOs are missing the point, which is that attending to social impact “isn’t bad for business.  It’s the future of business.”  As proof he points to a recent survey of 30,000 consumers by Accenture, which found that “62% of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.”