Whenever a natural disaster strikes, Americans – both individuals and businesses -- can be counted upon to respond generously. But it’s a challenge to understand how your company’s post-disaster assistance will best fit with other post-disaster giving. How many people typically contribute to disaster relief or recovery? What drives these charitable gifts? Before the next hurricane, flood or wildfire, check out the U.S. Household Disaster Giving in 2017 and 2018 Report. This report, produced by the Center for Disaster Philanthropy, Candid and IU’s Lilly Family School of Philanthropy, offers helpful context for when your business is called upon to lend a hand.