PR For A Purpose: Bringing Corporate Social Responsibility Back To Basics

Tuesday, February 13, 2018

What distinguishes a company that takes CSR seriously from one that uses it primarily for public relations?  Purposeful pursuit of community change.  “Brands that do this well are transparent in their actions and clear in their words. When something doesn't work, they speak up. When they establish benchmarks for change and don't meet them, they talk about why. And they are willing to hear from the opposition.” 

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