Lessons From a Beloved Brand: Be Prepared to Counter CSR-Related Protests

After glyphosate -- a key ingredient in Roundup herbicide -- was found in Ben & Jerry's ice cream, the story could have unfolded any number of ways. But Ben & Jerry's was quick to respond, acknowledging the claim, addressing food safety concerns and reaffirming its CSR commitments. Use this four-step roadmap and be prepared for potential CSR-related protests at your organization.