How to Leverage a Charitable Focus to Grow Your Business

Friday, May 5, 2017

Jeremy Park of cityCurrent describes how smaller companies can use a charitable focus to grow their businesses.  He recommends starting by preparing a corporate philanthropic statement, then identifying aligned nonprofits and leveraging all the company’s assets.  At cityCurrent, that includes providing nonprofits with free conference space, use of company vehicles and camera equipment, and deploying employees as photographers at nonprofits’ events. 

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