Flagship Programs: Focusing Corporate Social Investments for Impact

Friday, May 1, 2015

As businesses adopt more strategic approaches to corporate giving, many are turning to flagship (or signature) programs to build brand identity and increase the impact of giving aligned with their core business objectives.  According to a recent survey of corporate community investment practitioners around the world by the Conference Board, 70 percent of them expect their companies to establish a flagship program in the next several years.  This article outlines five factors critical to the success of a flagship program (purpose, space, resources, impact, and story) and spells out how flagship programs are typically structured.

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