Doing Well By Doing Good

Wednesday, June 18, 2014

Asked if they care about environmental degradation or global poverty, most people will say they do. But are those consumers willing to pay more to purchase from a socially responsible company? A report released by Nielsen Global last June looks at this $64,000 question, and increasingly, the answer is yes. Forty-two percent of respondents in North America indicated that they would pay more for products or services from companies committed to positive social impact – an increase of 7 percent from just three years ago. 

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