Wednesday, June 18, 2014
Asked if they care about environmental degradation or global poverty, most people will say they do. But are those consumers willing to pay more to purchase from a socially responsible company? A report released by Nielsen Global last June looks at this $64,000 question, and increasingly, the answer is yes. Forty-two percent of respondents in North America indicated that they would pay more for products or services from companies committed to positive social impact – an increase of 7 percent from just three years ago.