Based on 20 years of benchmarking data, Cone Communications describes American consumers’ demand for corporate support of social and environmental issues as “insatiable” in its just-released 2013 Cone Communications Social Impact Study. Despite numerous cause-related messages in the marketplace, given comparable price and quality, 89 percent of Americans are likely to switch brands to one that is associated with a cause – a nearly 35 percent increase over the past two decades. That said, consumers want and expect to see the impact. According to Craig Bida, Cone executive vice president: “The onus is on companies to go beyond mission statements to provide personally relevant and tangible evidence that collectively, businesses and consumers are moving the needle.”