Cone Communications Releases 2013 Social Impact Study

Thursday, October 3, 2013

Based on 20 years of benchmarking data, Cone Communications describes American consumers’ demand for corporate support of social and environmental issues as “insatiable” in its just-released 2013 Cone Communications Social Impact Study. Despite numerous cause-related messages in the marketplace, given comparable price and quality, 89 percent of Americans are likely to switch brands to one that is associated with a cause – a nearly 35 percent increase over the past two decades. That said, consumers want and expect to see the impact. According to Craig Bida, Cone executive vice president: “The onus is on companies to go beyond mission statements to provide personally relevant and tangible evidence that collectively, businesses and consumers are moving the needle.”

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