Tuesday, September 22, 2015
The Committee Encouraging Corporate Philanthropy (CECP), in association with The Conference Board, has released the tenth anniversary edition of its annual report, Giving in Numbers. The report notes that the business case for giving is increasingly supported by research on purpose-driven, long-term performance: the reporting companies that were most invested in society were also the ones that saw the most robust financial results and a new section on trends traces this correlation over the past three years. These findings should help corporate philanthropy practitioners address the assertion that engaging with societal stakeholders is a drain on performance.