The Benefits and Challenges of Evolving Business Models

Wednesday, May 28, 2014

In a recent blog post, Aron Cramer, the CEO of Business for Social Responsibility (BSR), interviewed Claire Griffin, head of global corporate responsibility at Glaxo Smith Kline (GSK). Griffin described how the giant pharmaceutical company is evolving its business model to focus on innovation and expanding access to its medicines. Close partnerships with NGOs like Save the Children, as well as other companies like Vodaphone, are a key part of GSK’s strategy.

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