Corporate Webinar: Communicating with Employees about Your Citizenship Efforts

Join us as Changing Our World presents the first of two webinars for professionals in corporate philanthropy.

In this session, we will cover:

• Organizing your message – What do you want to communicate and how do you want to position it? What do you want employees to think, feel and do?
• Identifying your audiences – Who are you targeting? Does your message need to be tailored for different audiences?
• Leveraging the platforms available – What are all the channels available, what audiences do they reach, and how effective are they? What combination of channels to which audiences at what times of use are optimal?
• Measuring your reach – Is your message coming across as intended, and reaching the right audiences? Has awareness improved?
• Ongoing efforts – Continued communication is key to keeping philanthropic efforts relevant and ingrained in the corporate culture.
• Case examples