Corporate philanthropy/CSR

What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report

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Release Date: 
09/26/2014
Despite the considerable efforts that corporations put into reporting their social and environmental performance, readership of these reports is low. The good news, according to this recent Advertising Age article, is that it is possible to improve the ROI of your annual CSR reporting. Here are three ways to go about it.
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Doing Well By Doing Good

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Release Date: 
06/18/2014
Asked if they care about environmental degradation or global poverty, most people will say they do. But are those consumers willing to pay more to purchase from a socially responsible company? A report released by Nielsen Global last June looks at this $64,000 question, and increasingly, the answer is yes.
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